The Experience Matters
We help publishers build & grow their online communities by driving acquisition, engagement and unique experiences for users.
Trusted by top publishers, brands, and agencies
User Experience
The experience provided to users is what determines whether they’ll engage or ignore, subscribe or cancel, stick around or disappear, buy or brush-over, love or hate your site, your brand, your content.
Partner Experience
The experience matters in the partners you choose as well, whether they have the experience to build a vibrant user community and take it to the next level, or whether they’ll squander the connections you’ve already made...
Our Products
powered by AI
Put Insticator to work and discover what our suite of industry-leading engagement and monetization products can do for you!
Supply-Side Platform
Our Supply Side Platform utilizes 1st party data collected from Insticator’s engagement products, in combination with our unique direct demand from our owned companies, Balihoo, Cool Media, and ADventori; which allows us to drive higher bids from the DSPs and Advertisers we work with by supplying them a more targeted audience.
Explore >Level up your targeting
We have collected over 100 million hashed email addresses that creates better targeting and higher CPMs for the publishers we partner with.
Made for a post-cookie world
Post-cookie proof monetization via Insticator’s integrations with the top identity providers.
Built for scalability
The supply-side platform (SSP) allows publishers to offer ad space in an effective and scalable way.
Fully compliant
Fully GDPR & CCPA Compliant.
Commenting Community
Get your visitors spending more time on your site while gathering trends of their interests with our Commenting, Article Sentiment, and Trending Now products.
Explore >AI + human moderation
We believe humans are better than bots, and our team of human moderators are fully equipped to take on the task of keeping your comments brand safe.
Portability from other commenting tools
Our clean, user-friendly interface is designed to deliver a consistent, premium experience across screens of all shapes and sizes.
Seamless cross-screen experience
We’ll port what’s already on your site, including user names, comment history, and email addresses. Lose nothing!
Community gamification
Encourage positive user interaction and increased engagement with Reputation Points.
Content Engagement
Engage your audience with poll, trivia, and content discovery units.
Explore >Capture the pulse of your audience
With our interactive content engagement units, publishers have the power to create custom trivia and poll questions, and track responses in our user-friendly publisher portal.
Managed services at no cost
Our talented in-house Content Team will create custom trivia and poll questions tailored to your audience(s) and brand goals.
Native content recirculation with spotlight
Boost the visibility of any article across your network, and keep readers on your site, by featuring it in a Spotlight card.
Email sign-ups made easy
Grow your subscriber list where readers are most engaged. Email Sign-Ups are 100% opt-in and privacy safe.
Our Case Studies
“Collaborating with Insticator has been a positive experience for Aditude. The Insticator team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and the Insticator team has been nothing short of exceptional, and their dedication to our success is truly commendable.”
“Insticator are a genuine pleasure to deal with, they are professional and friendly and they really know what they're talking about. They are also very proactive in finding ways to maximize revenue generated by site visitors beyond standard ad placement. Even the smallest of questions are dealt with professionally and lightning fast. I highly recommend them to anyone looking for a complete ad management solution.”
“Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible.”
“Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget.”
“Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners.”
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