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Maximize Your Audience’s Potential

The Insticator Supply Side Platform

Insticator's Supply Side Platform utilizes 1st party data collected from Insticator's engagement products which allows us to drive higher bids from the DSPs and Advertisers we work with by supplying them a more targeted audience.

Effective Ad Formats across Mobile, Desktop and Video

Insticator has collected over 100 million hashed email addresses that creates better targeting and higher CPMs for the publishers we partner with
The supply-side platform (SSP) allows publishers to offer ad space in an effective and scalable way.
Blazing-fast server-to-server calls means reduced latency for page loading
Quick and easy to implement setup using the integration guide listed on prebid.org
Post-cookie proof monetization via Insticator's integrations with the top identity providers
Direct access to unique demand beyond the open auction
Fully GDPR & CCPA Compliant

What Is It?

A supply side platform is an advertising technology that manages digital ad inventory and sells them through programmatic auctions. Supply side platforms improve the optimization of ad inventory on websites and apps to reduce unfilled advertising space and increase views. These ad creations and sales all happen in a fraction of a second and are a great tool used to monetize publishers websites and apps. Supply side platform advertising is an integral part of successful ad campaigns by increasing the quality and of impressions made to a more relevant audience with a higher likelihood of completing a conversion.

If comparing SSP’s to traditional advertising, there are a larger range of potential customers who can buy advertising space from a website owner in this programmatic advertising world. Because of this, web publishers can earn the highest possible rate for their ad inventory

How Insticator Helps You

Insticator’s supply side platform works to supply publishers with a more targeted audience to advertise and sell their products or services. To achieve this we drive higher bids from demand side platforms and advertisers by using the 1st party data collected by our engagement products. Our supply side platform advertising efforts also produce effective ad formats that fit mobile, desktop, and video.

Why Choose Insticator

Supply side platform advertising can be a very difficult thing to manage when you are unfamiliar with the inner workings of ad exchanges and auctions. Everything happens so quickly and every microsecond is either money you’re making or spending. There’s a strategic art to ensure that you’re optimizing your ad returns.

That’s where we come in. Insticator wants to make the supply side platform advertising process as easy and hassle free as possible for you by managing it alongside you. We want to help by taking on the difficulties that come along with it, while also walking you through step-by-step. Contact the Insticator team today for more information on how we can help you.

“Insticator are a genuine pleasure to deal with, they are professional and friendly and they really know what they're talking about. They are also very proactive in finding ways to maximize revenue generated by site visitors beyond standard ad placement. Even the smallest of questions are dealt with professionally and lightning fast. I highly recommend them to anyone looking for a complete ad management solution.”

"Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget."

"Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners."

"Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible."

"The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. They increase our incomes without sacrificing other inventory partners."

See how Insticator can help you maximize your audience’s potential revenue

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