WashingtonTimes.com
Washington Times sees a revenue boost and 150% increase in site engagement.
April 2019
The Story
“We are constantly looking to improve overall programmatic revenue and we were looking to replace some underperforming partners”
The goal:
- Improve overall page revenue
- Boost programmatic competition through introducing higher CPM ad units
- Increase content engagement
Execution
- Started with one embed and two ad units
- Expanded to two embeds and four ad units
Results
$130,000
Revenue generated over 8 months
$3.30+
eCPMs in best performing months
150%
Increase in site engagement rate
Feedback
“In the short time we’ve worked with Insticator, it has quickly proven itself to be an excellent partner, driving strong revenue and boosting overall yield through competitive CPMs…
… The support team has been stellar, providing rapid turnaround on service requests and offering proactive training and recommendations to stay ahead of the curve on ad operations. It’s clear that Insticator puts publishers first, and we’re excited to keep working with them.”
Kevin Rogers
Ad Operations at The Washington Times
