The Washington Times
The Washington Times

Case Study

The Washington Times

May 2018-Present

The Story

Our Partner’s Challenge:

“We are constantly looking to improve overall programmatic revenue and we were looking to replace some underperforming partners”

— Kevin Rogers

Ad Operations at The Washington Times

Ad Operations at The Washington Times

The goal:

  • Improve overall page revenue
  • Boost programmatic competition through introducing higher CPM ad units
  • 
Increase content engagement

Execution

Execution

“Insticator consistently brought on new demand to improve overall value while responding quickly to any issues to maintain user experience. They also provided additional support and training to track and remove malicious or heavy ad calls.”

— Kevin Rogers

Ad Operations at The Washington Times

Insticator product

  • Started with one embed and two ad units
  • Expanded to two embeds and four ad units

Results

$130,000

Revenue generated over 8 months

$3.30+

eCPMs in best performing months

150%

Increase in site engagement rate

Feedback

What our partners are saying:

“In the short time we’ve worked with Insticator, it has quickly proven itself to be an excellent partner, driving strong revenue and boosting overall yield through competitive CPMs…

… The support team has been stellar, providing rapid turnaround on service requests and offering proactive training and recommendations to stay ahead of the curve on ad operations. It’s clear that Insticator puts publishers first, and we’re excited to keep working with them.”

— Kevin Rogers

Ad Operations at The Washington Times