Insticator Commenting outperformed OpenWeb in analytics transparency and engagement KPIs in a single quarter and helped The Washington Times build a thriving commenting community.
Read how Insticator helped The Washington Times increase user engagement, visitor time on site, and analytics transparency.
The Washington Times switched from OpenWeb to Insticator Commenting for greater transparency around analytics and an improved experience for engaged readers. Through our commenting platform’s email capture solutions and social media-based login methods, we provided The Times with reliable and clear metrics to help them grow their user subscription base, surpassing what they had been able to collect with OpenWeb. And as this audience grew, so did their engagement, increasing time on site, comments per user, and revenue.
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“Since switching to Insticator Commenting, we have found the transparency of the Analytical Data available to us has increased 100%. Combined with better page speed and a dedicated Human Moderation team, we have seen our community thrive with lively conversations that promote engagement with our content.”
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