Insticator Commenting outperformed OpenWeb in analytics transparency and engagement KPIs in a single quarter and helped The Washington Times build a thriving commenting community.
Read how Insticator helped The Washington Times increase user engagement, visitor time on site, and analytics transparency.
The Washington Times switched from OpenWeb to Insticator Commenting for greater transparency around analytics and an improved experience for engaged readers. Through our commenting platform’s email capture solutions and social media-based login methods, we provided The Times with reliable and clear metrics to help them grow their user subscription base, surpassing what they had been able to collect with OpenWeb. And as this audience grew, so did their engagement, increasing time on site, comments per user, and revenue.
Improve overall programmatic revenue and yield by creating strong, compelling content experiences for your audience.
Gain insights on your audience with trivia and polling
Custom content studio services at your fingertips
Email sign-ups made easy
Native content recirculation within unit
“Since switching to Insticator Commenting, we have found the transparency of the Analytical Data available to us has increased 100%. Combined with better page speed and a dedicated Human Moderation team, we have seen our community thrive with lively conversations that promote engagement with our content.”
The Washington Times
Get the Case Study
Results
Our Awards and Honors
Best Platfom for Publishers
2021
50 Fastest Growing Companies in New York
2020
2020
3x Winner
2017 | 2019 | 2020
Fastest Growing Solution Providers
2020
G2 High Performer
Winter 2021
Find out how The Washington Times boosted overall engagement and programmatic performance with Insticator’s Content Engagement Unit.
Get The Case Study
