New Orleans & Company
New Orleans & Company

Case Study

New Orleans & Company

March 2019

The Story

What Our Partners Are Saying

In a 3 week flight Bossip’s overall user performance was increased by 64% when a brand was attached to the content by Insticator vs a standalone brand campaign that served prior.

The Goal:

  • Measure exposed brand engagement vs not exposed increasing our understanding of engagement

  • Better brand exposure through Insticator’s widget

Execution

Execution

Started with typical engagement questions. Expanded to branded questions and native media. Improved overall brand performance. Boosted brand engagement. Measured user intent through brand exposed and controled native media

Insticator proved that online users are more comfortable engaging in a product when it’s attached to a brand they trust

Results

64% more engagement

When the brand logo was exposed, user engagement jumped 64% when asked about diverse or inclusive travel destinations

Feedback

What our partners are saying:

Insticator’s polling tool provided us with the ability to quickly launch a customized survey and analyze the brand impact associated with a partner’s advertising campaign.

The ability to extract valuable data and supply insights allows us to offer benefits beyond standard media metrics.

— Adeniyi Omisore

Sr. Programmatic Manager