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Mom.com

Average time on Mom.com increased by over one minute on pages featuring image-based Trivia.

March 2020

#analytics #Engagement

The Story

Mom.com wanted to keep their readers engaged and staying on their site. But most users were finishing the articles and moving on to other publishers thus reducing their time on site numbers.

The Goals:

  • Improve overall page revenue
  • Boost programmatic competition through introducing higher CPM ad units
  • Increase content engagement

Execution Illustration

Execution

We worked with Mom.com’s editorial team to facilitate content that speaks directly to the user and create pro-active engagement.
  • We created picture based trivia questions covering topics directly related to Mom.com articles.
  • Average time on site increased by over one minute on pages featuring the Insticator content embed. Users on average answered 6.3 questions.

Results

+60s

Time on site

6+

engagement

Avg. questions answered

12,580+

Total answers

A closer look at the content:

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Retrospective

From day 1, we supplied a direct Slack channel to the Mom.com editorial team to ensure the content was native and set up in an organic flow to immediately attract users.

Monique Melendez

Insticator Content Team

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