Mom.com wanted to keep their readers engaged and staying on their site. But most users were finishing the articles and moving on to other publishers thus reducing their time on site numbers.
- Improve overall page revenue
- Boost programmatic competition through introducing higher CPM ad units
- Increase content engagement
- We created picture based trivia questions covering topics directly related to Mom.com articles.
- Average time on site increased by over one minute on pages featuring the Insticator content embed. Users on average answered 6.3 questions.
Time on site
Avg. questions answered
A closer look at the content:
From day 1, we supplied a direct Slack channel to the Mom.com editorial team to ensure the content was native and set up in an organic flow to immediately attract users.
Insticator Content Team