MMA Junkie wanted a new way to increase audience engagement, and sought out Insticator’s trivia embed
Engage Your Audience with Poll, Trivia, and Content Discovery Units.
MMA Junkie, a site under the USA TODAY SPORTS umbrella, sought to engage their users and test their knowledge of top MMA and UFC stars through a monetized experience. By collaborating with our Content Team on the creation of trivia, MMA Junkie launched quizzes on stars like Conor McGregor and Ronda Rousey. With the utilization of SEO on each quiz page, MMA Junkie seized upon a unique SEO opportunity: driving organic traffic towards engaging quizzes that would keep readers on page for longer. Between SEO and organic social posts from stars like Bruce Buffer himself, MMA Junkie saw over 48,000 quiz responses in under a week.
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Capture the pulse of your audience
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Find out how Insticator increases first party data collection and increase time on site and monetization.
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