Insticator Commenting outperformed the competition in analytics transparency and engagement KPIs in a single quarter and helped The Washington Times build a thriving commenting community

Improve overall programmatic revenue and yield by creating strong, compelling content experiences for your audience.

The Washington Times switched from a competitor to Insticator Commenting for greater transparency around analytics and an improved experience for engaged readers. Through our commenting platform’s email capture solutions and social media-based login methods, we provided The Times with reliable and clear metrics to help them grow their user subscription base, surpassing what they had been able to collect with their former vendor. And as this audience grew, so did their engagement, increasing time on site, comments per user, and revenue.

What Sets Us Apart?

Gain insights on your audience with trivia & polling

Custom content studio services at your fingertips

Email sign-ups made easy

Native content recirculation within unit

Results

+59%Increase in Comments
+5 Min.Extra Time On Site

Find out how The Washington Times boosted overall engagement and programmatic performance with Insticator’s Commenting

“Since switching to Insticator Commenting, we have found the transparency of the Analytical Data available to us has increased 100%. Combined with better page speed and a dedicated Human Moderation team, we have seen our community thrive with lively conversations that promote engagement with our content.”

The Washington Times

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