Ancestry expands its community of family history seekers in switching from Disqus to Insticator Commenting

Drive community engagement and commenting revenue while promoting a safer, toxicity-free environment with Insticator Commenting.

See how Ancestry expanded community engagement, boosted revenue, and improved the user experience with Insticator.

What Sets Us Apart?

AI + human moderation

Seamless cross-screen experience

Portability from other commenting tools

Community gamification

Results

+22%Increase in User Engagement Across Network
+80%Increase in Ad Revenue After First 2 Months

Find out how Ancestry increased engagement and revenue by implementing Insticator Commenting across their network.

“Our network has unique needs and sensitivities. Insticator’s human moderation keeps user comments appropriate and brand safe, while also watching out for awkward language considerations that automated moderation often miss. Insticator quickly and seamlessly imported our comment history and is always doing whatever it takes to help us improve the user experience and realize more revenue.”

Tami DeLeeuw

Senior Manager, Ad Operations, Ancestry

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