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Execution

Execution

“Insticator consistently brought on new demand to improve overall value while responding quickly to any issues to maintain user experience. They also provided additional support and training to track and remove malicious or heavy ad calls.”

— Kevin Rogers

Ad Operations at The Washington Times

Insticator product

  • Started with one embed and two ad units
  • Expanded to two embeds and four ad units

Feedback

What our partners are saying:

“In the short time we’ve worked with Insticator, it has quickly proven itself to be an excellent partner, driving strong revenue and boosting overall yield through competitive CPMs…

… The support team has been stellar, providing rapid turnaround on service requests and offering proactive training and recommendations to stay ahead of the curve on ad operations. It’s clear that Insticator puts publishers first, and we’re excited to keep working with them.”

— Kevin Rogers

Ad Operations at The Washington Times

The Washington Times
The Washington Times

Case Study

The Washington Times

May 2018 – Present

The Story

Our Partner’s Challenge:

“We are constantly looking to improve overall programmatic revenue and we were looking to replace some underperforming partners”

— Kevin Rogers

Ad Operations at The Washington Times

Ad Operations at The Washington Times

The goal:

  • Improve overall page revenue
  • Boost programmatic competition through introducing higher CPM ad units
  • Increase content engagement

Results

$130,000

Revenue generated over 8 months

$3.30+

eCPMs in best performing months

150%

Increase in site engagement rate

Get in touch with us

Stay connected for future opportunities and company updates.

Stay connected for future opportunities and company updates.

Connect with us on LinkedIn

Insticator for Media Buyers

Ads that run in Insticator’s DSP perform better.

3.12% avg. click rate
100% more engagement for publishers
20M unique pages per day*
60M unique engaged users**

* Across our publishers network
** Through our interactive embed

  • Our Publisher Embed
  • Buy Media with Insticator
  • Insticator for Market Research

About Insticator.

Since 2012, Insticator’s compelling content platform reaches over 350,000,000 web visitors monthly across its vast network of partners including Ancestry, Disqus, Evolve Media, All K Pop and Schmoop.

Our Publisher Analytics Dashboard shows you exactly how much engagement and revenue our unit is driving, right down to the Quiz or Poll question level.

Insticator is revolutionizing the relationship between publishers, advertisers, researchers and audiences.

Insticator for Publishers

Publishers working with Insticator are increasing ad revenue by up to 40%, and reader engagement by up to 100%.

Find out how

Insticator for Media Buyers

Advertisers buying media through our network can be sure the audience they pay to target is actually the one they get.

Buy media with Insticator

Insights for Researchers

Researchers get access through our interactive embed to every possible demographic and vertical.

Learn more

Insticator provides relevant content in an interactive format.

By offering your audience more of what they already love, our content unit keeps readers on your site and engaged.

We serve an interactive embed on our publisher’s websites, that reflects the visitor’s interests.

The embed serves content and ads that aligns with each publisher’s audience.

We care about you as much as we care about your readers.

Insticator for Publishers

We care about you as much as we care about your readers.

Schedule a demo
We care about you as much as we care about your readers.

Publishers who work with Insticator earn an average of 40% more revenue and 100% more engagement.

All with a better UX, and easy integration.

** VS traditional Advertising / Ad monetization

Meet the team

With teams across 🇺🇸 United States, 🇨🇦 Canada, 🇵🇭 the Philippines and 🇮🇳 India, Insticator’s staff combines their diverse talents to offer our partners an effective content platform that fuels rewarding results.

New York

US

New York

1 (212) 673-8969
2
Park Avenue, 10th Floor

New York, NY 10016

Kitchener - Waterloo

CAN

Kitchener – Waterloo

519-804-9235
51
Breithaupt Street, Suite 100
Kitchener, ON N2H 5G5

Philippines

PHL

Philippines

5th & 9th Floor, V Corporate Centre, L.P. Leviste Street, Salcedo Village, Makati, 1227 Metro Manila

Bangalore

IN

Bangalore

WeWork Embassy Golf Links, Cinnabar Hills, Off Intermediate Ring Road

Bengaluru, KA 560071

Udaipur

IN

Udaipur

22, Ostwal Nagar, Sunderwas, Udaipur, RJ 313001

People Operations

Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great

People Operations

Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Bailey Johnson
Head of Content
US
Favorite company value:
Be Defiantly Great
Our product empowers our partners:

We only succeed when our partners succeed.

Our business is built on establishing and maintaining trust on all sides of the ecosystem:
demand,
supply,
and consumers.
We take a holistic and forward-thinking approach dedicated to making a better —and more profitable— digital experience. It may sound complicated, but it means one simple thing:
We only succeed when our partners succeed.
Optimize towards your KPI of choice and increase ROI.

Optimize towards your KPI of choice and increase ROI.

You can even create your own custom segments by running a custom Poll question across our Publisher Network and then start targeting the respondents at scale – all within just 48 hours.

Use our embed to create your own custom segments.

Use our embed to create your own custom segments.

You can even create your own custom segments by running a custom Poll question across our Publisher Network and then start targeting the respondents at scale – all within just 48 hours.

We track, store, and segment an extraordinary volume of audiences across every possible demographic and vertical.
We have access to the high value audiences like:
pharma, pharma, political affiliation, political affiliation, home intenders, home intenders, executive, executive, and more. and more.

“When I founded Insticator, I had a vision of a place where every member would be executing at their full potential. Fast forward seven years into the future, my expectations are surpassed by much.”

— Zack Dugow

Founder and CEO of Insticator

Work at Insticator.

Work at Insticator.

Why join our team?

Join a company that’s growing (and growing fast!), where you’ll be able to reach your full potential. We only bring to our team the most passionate and bold individuals — does this sound like home to you?

Full time employment benefits:

Health, Dental and Vision insurance

Health, Dental and Vision insurance

Maternity + paternity paid leave

Maternity + paternity paid leave

Annual performance bonus and stock options

Annual performance bonus and stock options

Sponsored H1B Visas and Green Cards (where applicable)

Sponsored H1B Visas and Green Cards (where applicable)

Standing desks and top of the line computers*

Standing desks and top of the line computers*

Bagels + free lunch + sponsored drinks on Fridays!*

Bagels + free lunch + sponsored drinks on Fridays!*

Business Inquiries

1 (212) 673-8969
Let someone from our team reach you:

PR Inquiries

Kara O’Donell
+1 20 1264 6581

Careers

Send your resume:

Rewards Support

Support & questions: